List Serve

Mango Bay''s has acquired a new software package called ListManager .  It is a high-performance software application for opt-in email marketing campaigns, email announcement lists, and online discussion groups.

The latest major version of ListManager addresses serious issues that marketers and publishers face these days: maximizing opt-in email's effectiveness while successfully navigating today's anti-spam climate. ListManager 8.0 enables you to...

Set recency and frequency mailing limits to maintain positive customer relations (Enterprise feature). For example, you can set your list members to receive no more than X mailings within Y days, thereby limiting list burnout. Adjust your recentcy and frequency limits to optimize membership activity, referrals, sales, and more.

Suppress or ban email addresses to comply with CAN-SPAM more effectively. You can suppress against previous mailings or third-party lists, or ban selected email addresses permanently.

Publish RSS (Really Simple Syndication) feeds, the hottest new message delivery protocol. RSS enhances your opportunity to reach people who may have become so overwhelmed by spam that they inadvertently miss your legitimate email. It's also a way to deliver your content to users of handheld wireless devices.

Read SPF (Sender Policy Framework) records to reduce spam and prevent virus distribution. This up-and-coming technology is backed by some of the world's largest ISPs and mail providers, and is expected to become a major force in reducing the blight of unwanted commercial email. (Learn more about SPF.)

Group multiple mailings into campaigns, and then review aggregate results

View critical mailing and results statistics on ListManager's new home page.